Starting a fundraising campaign on your social media platform is easy if have an advance plan for it. WE Charity is one of the examples of a non-profit organization, founded by Marc Kielburger more than 25 years ago. The organization is mainly settled in Toronto, Canada, and helps thousands of needy children and women all across the world.

They also provide those proper educations and other facilities with the motto of making the world a better place

Here are five tips for Fundraising on Social Media

Create a Campaign Plan:

When are ready to start a fundraising campaign, the first thing to do is to create a complete plan for your campaign. When you have a plan in advance it can help your team to manage all moving parts organized. When you work according to your plan, you will not face any problems in between your campaign and this will also help you to provide accurate information about how you are using the donated money to your donors.

Here are some ideas for your plan:

  1. You need to have a title for your campaign.
  2. Provide the duration of your campaign period.
  3. Draft a content plan and schedule.
  4. Make sure to create a hashtag to use all over your social media platforms.
  5. Plan to track benchmarks.
  6. Allocate teams according to different aspects of a campaign.

Decide which social platforms are the most relevant:

“A society that has more justice is a society that needs less charity,” said Ralph Nader, an American political activist, author, lecturer, and attorney noted for his involvement in consumer protection, environmentalism, and government reform causes.

You need to identify the right social media platforms that can help you to reach your targeted audience. When you add your fundraising campaign to your social media platform, take the help of an analytic tool to identify the performance of your content. These tools will also help you to understand in which part of the area you need more effort.

Reach out to influencers:

If you are presenting your fundraising campaign on your social media platform. You need to find more ways to gain your audience attraction. One of the best ways will be to connect with social media influencers who have huge fan followings and try to explain your cause to them. You can use the help of your analytics to identify people within your network who have a large following, request them to join your cause, and ask them if they are willing to promote your campaign. Influencers can help you to attract a large audience to your campaign.

Select appropriate fundraising tools:

Fundraising tools are very important for your campaign. You can find lots of low-cost and free options that can assist you to launch your campaign. CauseVox, Connect2give, and Fundly are the few most common tools that you can take help from.

Tailor your message to each platform:

Well, when you present your fundraising campaign on social media, you need to have tailored content for your campaign. If you want to increase engagement on your social media, you will have to create excellent quality content.